Retail Media’s Measurement Problem - Retail TouchPoints
As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming apparent.| Retail TouchPoints
When you hear numbers like a 6,407% return on ad spend (ROAS), it may sound like a pipe dream. But for our client, Nazdar SourceOne,... The post How We Drove 6,407% ROAS by Leveraging Google Shopping Ads appeared first on emfluence Digital Marketing.| emfluence Digital Marketing
As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming apparent.| Retail TouchPoints
By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […] The post True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing appeared first on Albert.| Albert
