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Retail Media’s Measurement Problem - Retail TouchPoints
https://www.retailtouchpoints.com/features/executive-viewpoints/retail-medias-measurement-problem
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Tagged with:
amazon
incremental
target
kroger
roas
executive viewpoints
jesse leikin
rmns
As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming apparent.
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