Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share.| Martec
Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. For most organizations, understanding price sensitivity is less about formulas and more about generating practical, data-driven insights. These insights help determine acceptable price ranges, evaluate the impact of proposed changes, and guide feature-specific or competitive pricing strategies.| Martec
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.| Martec
The most common price testing methods are explained. Learn more about A/B testing, monadic pricing, price laddering, and conjoint analysis.| Price2Spy® Blog