Retention is not just a side metric, it’s a core driver of app growth. With acquisition costs soaring and privacy changes making it harder to target, apps must prioritise keeping the users they already have.| Yodel Mobile
In 2025, mobile app retention rates remains a steep climb, and smart onboarding is more vital than ever. Globally, approximately 26% of users return on day 1 after installation, plunging to roughly 13% by day 7 and stabilising near 7% […] The post App retention rates: How smart onboarding drives long-term success appeared first on Yodel Mobile.| Yodel Mobile
You’ve optimised your app store optimisation (ASO) and your organic user base is growing day by day. That’s a great start, but the journey doesn’t end there. While acquisition is essential, retention is where long-term success lies, and this is […] The post What is a mobile CRM strategy, and why do you need one? appeared first on Yodel Mobile.| Yodel Mobile
Whether you're new to the world of app growth or looking to brush up on the latest performance metrics, this app marketing glossary.| Yodel Mobile
Crafting a strong UX strategy is essential to meet these expectations, this is where A/B testing becomes a game-changer.| Yodel Mobile
Customer loyalty is vital for the long-term success of any subscription app. Building a strong, long-lasting relationship with your users.| Yodel Mobile
Rich push notifications are a powerful way to keep users engaged. But what exactly makes a notification 'rich'? Find out in this blog.| Yodel Mobile