Retention is not just a side metric, it’s a core driver of app growth. With acquisition costs soaring and privacy changes making it harder to target, apps must prioritise keeping the users they already have.| Yodel Mobile
Whether you're new to the world of app growth or looking to brush up on the latest performance metrics, this app marketing glossary.| Yodel Mobile
Crafting a strong UX strategy is essential to meet these expectations, this is where A/B testing becomes a game-changer.| Yodel Mobile
Customer loyalty is vital for the long-term success of any subscription app. Building a strong, long-lasting relationship with your users.| Yodel Mobile
Rich push notifications are a powerful way to keep users engaged. But what exactly makes a notification 'rich'? Find out in this blog.| Yodel Mobile
