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Retention is the new growth lever: How apps can beat churn
https://yodelmobile.com/retention-is-the-new-growth-lever-how-apps-can-beat-churn/
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mobile marketing
retention
app marketing
yodel mobile
retention & engagement
app engagement
Retention is not just a side metric, it’s a core driver of app growth. With acquisition costs soaring and privacy changes making it harder to target, apps must prioritise keeping the users they already have.
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