Learn how to succeed with CTV advertising — from formats and benefits to targeting and measurement, here’s a complete guide for advertisers moving to CTV. The post Mastering CTV Advertising: A Guide to Reaching Modern Viewers for Advertisers appeared first on TargetVideo.| TargetVideo
The popularity of CTV among users has been on a steady rise for years now. Naturally, this was followed by a growing interest in CTV among advertisers. However, the industry has been slow to adapt, an issue that IAB recognized and moved to solve in 2024. Last November, I wrote about IAB Tech Lab’s CTV […] The post Update on IAB Tech Lab’s CTV Ad Format Standardization appeared first on TargetVideo.| TargetVideo
Monetize your OTT app effectively with one of the core OTT monetization models: AVOD, SVOD, TVOD, Hybrid, and FAST.| TargetVideo
Building an OTT app is quick and easy with TargetVideo's white-label OTT app builder. Learn how to launch an app in hours.| TargetVideo