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From:
Adnimation
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Getting Started with Programmatic CTV: A Practical Toolkit
https://www.adnimation.com/getting-started-with-programmatic-ctv-a-practical-toolkit/
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Tagged with:
ott & ctv
CTV ad spend is booming—projected to hit $33.5 billion in 2025, with more than 90% transacted programmatically. Yet many publishers, especially new entrants, remain hesitant as they navigate fragmented supply paths.
