LAS VEGAS -- Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. ...| Beet.TV - The Root to the Media Revolution
LAS VEGAS -- The promise of advertising automation is being realised as it becomes the dominant way of doing business - that is the “the beauty” of programmatic, according to on...| Beet.TV - The Root to the Media Revolution
LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advert...| Beet.TV - The Root to the Media Revolution
An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partn...| Beet.TV - The Root to the Media Revolution
LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more co...| Beet.TV - The Root to the Media Revolution
LAS VEGAS — The media industry has experienced significant fragmentation, making it difficult for advertisers to achieve scale and target effectively. NBCU aims to address t...| Beet.TV - The Root to the Media Revolution
LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and You...| Beet.TV - The Root to the Media Revolution
At CES 2025, Accenture invited clients to explore the AI-powered future, showcasing the power of new technology, reinvention—and trust.| Event Marketer
Messaging in HERE Technologies’ sustainability-focused CES 2025 booth proclaimed, “There’s More in HERE.” From a design POV, there sure was.| Event Marketer
Greetings from Las Vegas. I spent a few hours wandering the CES floor and stumbled upon something extraordinary in North Hall: the Land Aircraft Carrier by XPeng AeroHT, a subsidiary of XPeng Motors.| Shelly Palmer
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.| AdExchanger
Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.| AdExchanger