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Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz – Beet.TV
https://www.beet.tv/2025/01/campaign-outcomes-supersede-other-media-metrics-omds-kelly-metz.html
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ces 2025
kelly metz
LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advert...
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