With the upcoming EU Pay Transparency Directive and growing expectations around equitable rewards, companies are preparing for compliance and are also rethinking how transparency fits into their broader culture of fairness and belonging. At the heart of this transformation is a simple but powerful shift recognizing that because pay is personal, it requires greater understanding […] This post Equity and Trust Through Pay Transparency is published on Neurofied.| Neurofied
This article discusses the psychological factors behind resistance to change in organizations and how understanding these mechanisms can help leaders address and overcome opposition. By exploring key concepts such as fear of the unknown, loss aversion, status quo bias, and social influence, we provide evidence-based insights and strategies that can facilitate smoother transitions and improve […] This post The Psychology of Resistance to Change is published on Neurofied.| Neurofied
Roz joined Rachel Spencer recently to talk about websites Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience. Recently, Roz sat down with Rachel Spencer on her […] The post How to make your website work harder for your business – Beech and Rachel Spencer appeared first on Beech.| Beech
This guest article on emotional intelligence in leadership is co-written by two of our trusted partners: Francesco Chevallard and Haris Mexas. It discusses decision-making strategies and relevant cognitive biases from the perspective of what they see in their roles as consultant and coach. In our work as a Digital Payments Consultant (Francesco) and as a […] This post Emotional Intelligence in Leadership: Decision-Making and Biases is published on Neurofied.| Neurofied
This guest article, written by our partner Francesco Chevallard, explores behavioral insights for change management programs he found useful in his work as a corporate consultant. Change Management Programs are necessary to keep organizations up-to-date and able to compete in international markets. These programs often fail because of the difficulty of properly engaging employees. Understanding […] This post Behavioral Insights for Change Management Programs is published on Neurofied.| Neurofied
Resilience among the Romans Let’s explore resilience through a historical lens. Julius Caesar faced his first major defeat in Gaul in the Battle of Gergovia in 52 BCE, where he lost a significant number of troops and was forced to retreat. However, he quickly bounced back from this crushing defeat in several ways that we […] This post The History and Organizational Value of Resilience is published on Neurofied.| Neurofied
This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology and neuroscience require leaders to re-think many of their assumptions about how people -including themselves- think, decide, and act. This is particularly important when dealing with high-stakes, complex decision-making. During our training and […] This post 10 Decision-Making Books for Leaders is published on Neurofied.| Neurofied
This is article 1 in our series on organizational change management informed by brain and behavior insights. Here, we focus on demystifying Behaviorally Informed Change Management and the next article is Behaviorally Informed Change Models for Today’s VUCA Environment. Change comes in many forms and under different circumstances. It moves by stealth or takes you […] This post (Behavioral) Change management demystified is published on Neurofied.| Neurofied
“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.” – Ali Roff Farrar Astrology has become extremely popular in recent years. But it has been around for thousands of years. Our ancestors have been looking at the stars to […] This post On Certainty, Stargazing, and Astrology? is published on Neurofied.| Neurofied
Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the future, we make decisions based on what we think is best for us. With the New Year barely behind us, our need for improvement is more evident than ever. Unfortunately, New Year’s […] This post Motivating Fitness: What are We Missing? is published on Neurofied.| Neurofied
Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive effects. The humor effect is already a well-used technique by companies such as Zappos, Virgin, and Google. To stimulate humor these companies have organized things like Nerf gun battles or ‘Tutu Tuesdays’, in their […] This post Humor Effect: The Benefits of Using Humor is published on Neurofied.| Neurofied
“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation for why storytelling is an effective tool for leaders; it makes it easy for people to follow and understand what you do and for what reason. Storytelling […] This post The Importance of Storytelling for Leaders is published on Neurofied.| Neurofied
I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation you can tackle everything and all is well. But, how true is this? It is kind of a depressing thought that as soon as you do not feel […] This post How to Motivate Innovation? is published on Neurofied.| Neurofied
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you paid at an all-you-can-eat restaurant when thinking about going for another round? Then you have probably experienced the sunk cost fallacy at its best! The sunk cost fallacy describes […] This post Sunk Cost Fallacy: Throwing good money after bad is published on Neurofied.| Neurofied
“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice given in the descriptions.” Barnum Effect, also known as the Forer Effect, is the psychological phenomenon that explains why individuals believe in generalised personality descriptions as if […] This post Barnum Effect: The Reason Why We Believe Our Horoscopes is published on Neurofied.| Neurofied
Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people are preparing for the next blow. Even though the coronavirus started as a humanitarian crisis, organizations around the world are now bracing themselves for the biggest economical breakdown since the second world war. While company […] This post Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune is publ...| Neurofied
Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this phenomenon called the Dunning-Kruger effect. We humans often think we behave in a most rational and logical way. When presented with a particularly hard question we could even come up with […] This post What is the Dunning-Kruger effect, and how to overcome it? is published on Neurofied.| Neurofied
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole point of using a marker. The critical parts pop out. That’s one of the effects of colors on behavior: they attract attention. In this post, we are going to […] This post The effects of colors on behavior is published on Neurofied.| Neurofied
Everytime we make a purchase, we experience price pain. These scientifically proven tactics will relieve your customers' brains of the pain of paying. This post The untold secret to avoiding price pain is published on Neurofied.| Neurofied
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called psychological backfiring. That is when a psychological intervention has ‘an opposite and undesirable effect to what was intended‘. With the advances in brain research and the current hype around its application in marketing […] This post You will never trigger psychological backfiring again is published on Neurofied.| Neurofied
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals behind our thinking and behavior can eliminate sources of it. To reduce friction, make your website more usable. Navigation has to be easy, create an intuitive website. […] This post Intuitive website design to reduce friction is published on Neurofied.| Neurofied
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind you of sending your tax return to your client? And was it really your girlfriend’s task to keep an eye on the time when you were baking a […] This post Cognitive biases that restrict your professional judgment is published on Neurofied.| Neurofied
Our attention span is, in contrast to Pavlov's classical conditioning, very limited. Marketers can guide attention by distraction or the Zeignarik effect. This post The secrets of capturing and guiding attention is published on Neurofied.| Neurofied
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we know what is best for us, we consistently and systematically make the same irrational errors. The System 1 and 2 theory explains why. Look around your house for example. […] This post System 1 and 2: Thinking fast? Slow down. is published on Neurofied.| Neurofied
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing is everywhere. As a consumer, we are exposed to an overload of stimuli. And as a marketer, there is a lot of competition to take on. You need […] This post Nudge customers with framing is published on Neurofied.| Neurofied
Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding of your customer’s brain. In the last two blogs, we talked about dopamine and serotonin. This time we will explain some basic facts about the brain’s structure and functions. Keep […] This post The few things you should know about the brain is published on Neurofied.| Neurofied
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now to Colgate, the number one toothpaste recommended by dental professionals”, as told by a smiling dentist. But is this really a dentist? He is wearing a white coat, so he […] This post How authority can improve your online marketing strategy is published on Neurofied.| Neurofied
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not as silly as a sheep (although they are more intelligent than you think). But we also show some kind of herd behavior. This ‘sheepish-behavior’ of […] This post The power of social proof for your online marketing strategy is published on Neurofied.| Neurofied
Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below an offer: ‘Last chance! Only 1 room left on our site!‘ and ‘1 other person looked for your dates in the last 10 minutes‘. The inevitable reaction: stress resulting in […] This post Scarcity and urgency to improve your sales is published on Neurofied.| Neurofied
The paradox of choice means that more choice will lead to more psychological stress and less happy feelings. Learn where the sweet spot is so too can you offer the right amount of products to your customers This post Paradox of choice: why less is more! is published on Neurofied.| Neurofied
Audible Inc., the world’s largest producer and provider of downloadable audiobooks and other spoken-word entertainment, in conjunction with The Great Courses, is creating audio-only, non-fiction content for Audible’s millions of listeners. The first three titles include Dr. Michael Shermer’s new and original course on: Conspiracies & Conspiracy Theories: What We Should Believe and Why. Order […]| Michael Shermer
Humor effect is a cognitive bias that causes you to remember funny information better. Humor also has many other positive effects.| Neurofied
Say you get a large group of people and split them into three groups. The first group gets this question: What is the length of the Mississippi river? The second group gets these questions: Is the …| Justin Domke