“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice given in the descriptions.” Barnum Effect, also known as the Forer Effect, is the psychological phenomenon that explains why individuals believe in generalised personality descriptions as if […] This post Barnum Effect: The Reason Why We Believe Our Horoscopes is published on Neurofied.