Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it| Digiday
There are new levers for publishers to test in the AI era. While they're still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.| Digiday
This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.| Digiday
Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.| Digiday
The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?| Digiday
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
