Butler/Till has carved out some unique disciplines
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing.| Digiday
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.| Digiday
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
