Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe| Digiday
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.| Digiday
From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry| Digiday
Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.| Digiday
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
