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Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script - Digiday
https://digiday.com/media-buying/media-buying-briefing-ais-impact-on-search-forces-agencies-to-rewrite-the-marketing-script/
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Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.
