Every autumn, America undergoes the same ritual. Supermarkets stack cinnamon-scented candles, Instagram grids fill with orange foliage, and coffee chains roll out the pumpkin spice latte (PSL). Starbucks’ Pumpkin Spice Latte, first launched in 2003, is its most popular seasonal drink of all time. It drove a 24% jump in store visits on launch day last year. Even as tariffs push up costs of coffee and spices, Starbucks says 10% of sales now come from “returning favourites” like PSL.| Coffee Intelligence
Decaf used to be the butt of industry jokes – “death before decaf” stickers still appear at trade-show booths – but who’s still laughing? Decaf’s share of US coffee consumption climbed by 33% from 2024 to 2025, according to the NCA. Meanwhile, Swiss Water’s Q2 2025 revenue jumped 56% to CAD $67.7m. Colombian EA decaf demand is clogging trade routes and stretching global plant capacity.| Coffee Intelligence
The coffee industry is undergoing a transformation, taking a page out of the fashion world’s playbook to appeal to a new generation of consumers. Hundreds of RTD coffee products are launched every year in both the US and Europe. Coffee is chasing fashion-style seasonal product "drops" and limited edition collections. 83% of consumers want new RTD flavours – driving coffee toward endless choice and constant reinvention.| Coffee Intelligence
For years, China’s coffee market was hailed as a rising force, with annual consumption growing by 15%, vastly outpacing the global average of 2.2%. China’s coffee boom continues, but CoE demand is shifting. Luckin and Cotti’s rapid expansion is fuelling mass-market coffee, leaving ultra-premium lots for a niche few. Japan, South Korea, and Taiwan are snapping up CoE coffees as China’s specialty scene pivots to trendy, hybrid drinks.| Coffee Intelligence
