Shadow Buyers: How to Reach ‘Invisible’ Purchasers - Retail TouchPoints
Meet the shadow buyers: decision makers who research and influence purchasing decisions without leaving obvious signals of interest.| Retail TouchPoints
Sustainability is becoming a global pressure across industries — an issue we must tackle head-on if we’re to protect the future of this planet. To put the scale of this issue into context, business activities in the EU generate an approximate 166 million tonnes of waste a year. These staggering numbers underscore the urgent need […]| Retail TouchPoints
Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long promotional stretch. Halloween now kicks off in July, with Spirit Halloween pop-ups quick to follow. Holiday campaigns begin creeping in by September. Prime Day has stretched into a record four-day event: U.S. consumers spent $24.1 billion online […]| Retail TouchPoints
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing, and retailers are facing a simple choice: compete on price or convert through influence. But what if they had a strategy that doesn’t just sell products, but builds trust, urgency and conversion in one seamless motion? The […]| Retail TouchPoints
Meet the shadow buyers: decision makers who research and influence purchasing decisions without leaving obvious signals of interest.| Retail TouchPoints
Now the retail media space must enter a further, critical evolution: creative enablement that unlocks brand investment.| Retail TouchPoints
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to attract their target audience. Meanwhile, mobile apps have historically had some problems. High ad exchange rates (around 20%) and higher funnel goals — around cost […]| Retail TouchPoints
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked and felt very similar to their Lululemon favorites – namely the “subca” hoodie, “define” jacket and “ABC” pants – but at a fraction of the cost. The Lululemon “Scuba” hoodie, for example, can retail for up to […]| Retail TouchPoints
It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception. In fact, 80% of retailers experienced a cyberattack, according to a 2024 report, and 22% faced as many as 15 attacks. These incidents don’t just result in lost sales: they can significantly damage brand reputation and erode […]| Retail TouchPoints
In-person retail events are becoming more important than ever — and they’re more than just a way to hand out samples or drive short-term sales. As shoppers seek out in-person connections, don’t miss the moment to make your brand matter. When done right, these retail events, or “retailtainment” events, can create meaningful shopper touch points, […]| Retail TouchPoints
The future of shopping is supposed to look like this: you tell your AI agent — whether powered by ChatGPT or Perplexity — that you need batteries, a new desk chair and maybe a vacation. Minutes later, the items are purchased, the trip is booked, and all you had to do was…nothing. This vision — […]| Retail TouchPoints
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming number of options in the marketplace, brands can no longer rely on paid tactics alone to stand out. PR still plays a critical role not just in building awareness but in guiding parents […]| Retail TouchPoints
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old playbook of awareness first, conversion later no longer applies. Shoppers move fast and unpredictably. They discover a product on TikTok, research reviews on Google, see a retargeted ad days later and still abandon their cart. Customers don’t […]| Retail TouchPoints
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the dust settles, the numbers tell a different story: Q4 profit was down YoY, margins plummeted and Q1 sales have started off soft. What […]| Retail TouchPoints
Retailers have endured something of a rollercoaster ride over the last few years, but the good news is that, even as continuing price rises eat into available spending power, consumer spending remains robust. The question now is: how can retailers make the most of consumer resilience? According to the Lloyds Bank Business Barometer, released in […]| Retail TouchPoints
Retail CIOs are no strangers to volatility. From pandemic-induced digital acceleration to supply chain disruptions and shifting consumer habits, the last few years have reshaped IT priorities. Now, in 2025, economic pressures — ranging from inflation and cautious consumer spending to margin compression — are forcing retailers to once again reevaluate their IT investments. For […]| Retail TouchPoints
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will change forever. Retailers already are experimenting with AI-powered product recommendations, dynamic promotions and personalization. But in this new era of agentic commerce, when AI agents research, compare and complete purchases for people — autonomously — one critical […]| Retail TouchPoints
This spring, American Eagle Outfitters announced a $75 million inventory write-down and withdrew its fiscal guidance for 2025, citing macroeconomic uncertainty and operational challenges. The retail landscape is becoming more and more complex and is putting inventory precision under the spotlight. More than ever, inventory management has become not just an operational necessity but a […]| Retail TouchPoints
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that can make or break a brand’s quarterly goals. These are no longer just moments; they’re movements. And while consumers may wait for the clock to strike midnight on a sale, savvy marketers know the real work starts […]| Retail TouchPoints
For many retailers, international orders are shifting from side business to core revenue, but along with increased opportunity comes hidden payment costs.| Retail TouchPoints
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce is transforming the entire shopper journey.| Retail TouchPoints
Many consumers are still spending more on the things that matter to them — health and wellness, quality of goods or something that brings them joy.| Retail TouchPoints
As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming apparent.| Retail TouchPoints
