Introduction: The New Era of SaaS Go-to-Market Strategy SaaS go-to-market strategies in 2025 are fundamentally different from those of just three years ago. According to … The post Data-Driven Growth: Using AI and Analytics to Optimize SaaS GTM Strategies appeared first on Smarketers.| Smarketers
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel. OpenAI Instant Checkout| Schaefer Marketing Solutions: We Help Businesses {grow}
The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
Customer winback strategies can help you turn churn into growth. Losing customers doesn’t have to be permanent if you know how to re-engage them. In this post, you’ll discover 7 proven ways to reduce churn and reignite engagement. Learn how to segment users, personalize campaigns, and bring inactive clients back.| Zendo
This is the fourth part in the Essentials Referral Email blog series. Here we'll talk about the next email type in the journey from sharing to conversion.| Extole | Customer Engagement Platform
The dream of scaling to 1,000 customers is exciting but the hardest milestone to cross is the first 100. That’s where the real work happens: validating your idea, shaping the...| Freemius Blog
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can't they grasp the simple idea of ROI? The post This is Why Social Media Marketers Struggle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you? The post How to keep from being Cracker Barreled appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.| Schaefer Marketing Solutions: We Help Businesses {grow}
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals. AI Signals| Schaefer Marketing Solutions: We Help Businesses {grow}
Explore the disconnect between CEOs and CMOs on growth. Learn how misaligned priorities impact marketing and what leaders can do to realign strategies.| IDC Blog
Would you believe that 97% of loyalty programs fail? And 77% of them fail in two years or less. Why? It’s due to a basic design flaw that many loyalty programs suffer from. It’s a design flaw that reflects a fundamental misunderstanding of why people participate in loyalty programs. The reason why the average loyalty […] The post Research: 97% of Loyalty Programs Fail Due to This Simple Design Flaw appeared first on MackCollier.com.| MackCollier.com
When a brand has a well-designed referral program but still struggles with low participation, the problem is often visibility. Let’s say you’ve offered a compelling reward, made it easy to earn, and designed the perfect landing page for your referral program–but customers still aren’t biting. When everything else about your program has been optimized, promotion […] The post Want More Referrals? Here are 5 Places You Should Be Promoting Your Referral Program first appeared on Extole.| Extole
The car buying journey has gone digital. Over 95% of today’s vehicle shoppers begin their search online, turning to YouTube and Over-The-Top (OTT) streaming platforms for reviews, comparisons, and research before ever visiting a dealership. This shift gives auto dealers a powerful chance to engage in-market audiences where attention is already focused—on mobile devices, laptops, […] The post How Car Dealerships Can Use OTT and YouTube Ads to Drive Test Drives appeared first on Propellan...| Propellant Media
The retail scene in Vancouver is changing rapidly, and standing out as a business has become more challenging than ever. Although there is plenty of demand in busy areas, every retailer is fighting for customers, now competing for both in-store and online customers. If you’re a brand trying to cut through the noise and keep […]| Digital Authority Partners
Customer acquisition is the art-meets-science practice of, well, acquiring customers. In a world where everyone can post pretty much anything online (and| Jason Pittock
A customer acquisition specialist is a person dealing in, as the job title suggests, customer acquisition. In other words, this is the guy (or gal) you need| Jason Pittock
QR Code scanning technology has been available for years but has not been put into widespread use across the United States in large part because the concept has been hard for many to grasp. Today, however, QR Code scanning technology is common in smart phones. This takes down a significant barrier to entry where users… Read more The post QR-Code Integrated Business Cards first appeared on BarcodeFAQ.com.| BarcodeFAQ.com
Whether you’re rolling out a new product / service or canvassing the city for an upcoming concert, eliminating barriers to entry for your target audience is a great way to maximize positive consumption of your message. For example, one reason an audience fails to take action is convenience. If it isn’t convenient for a person… Read more The post How to Improve Marketing Efforts with QR Codes first appeared on BarcodeFAQ.com.| BarcodeFAQ.com
In this article, we’re going to identify the different types of people in the B2B marketing decision process, along with the types of marketing they’ll respond best to.| Revenue Marketing Alliance
Real-world data combined with expert insights in a simple eBook to give you the roadmap for scaling your marketing attribution efforts.| Revenue Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
To understand how holiday trends correlate with marketing investments, we partnered with Oracle to survey top marketing decision-makers at leading brands.| CommerceNext
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
Unlock the secrets of customer acquisition with our business guide. Learn proven strategies and techniques to identify and attract your ideal customers.| Azura – Think Brighter
According to Nucleus Research, marketing automation increases business productivity by +/-20%. Explore marketing automation benefits today.| Insightly
Every day, people are bombarded with content. In this article, we look at how you can use content as a tool for engaging prospects in every stage of the buyer’s journey.| Revenue Marketing Alliance
From increased sales and conversions to enhanced lifetime value and competitive advantage, customer referrals are the ultimate marketing tool.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base.| Revenue Marketing Alliance
Get the low-down on what’s happening right now in revenue marketing by downloading our State of Revenue Marketing 2022 report.| Revenue Marketing Alliance
Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives.| Revenue Marketing Alliance
Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings. Understanding Merchant Sentiment Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger […]| CommerceNext
Online pet food distributor Chewy was able to master the art of delivering excellent customer service, becoming the leading pet food seller over Amazon.| CommerceNext
Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.| Revenue Marketing Alliance
Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how.| Revenue Marketing Alliance
With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing.| Revenue Marketing Alliance
A referral marketing strategy has to provide a stellar experience across all devices. Here are some examples to inspire your mobile referral program.| Extole | Customer Engagement Platform
Are you looking for the best referral marketing software? Discover what to look for in referral program software.| Extole | Customer Engagement Platform
Customer-led growth is more than just a marketing strategy; when done right, it becomes the guiding principle behind almost every business decision. Within a CLG framework, customer feedback seamlessly converts into actionable insights, fostering trust, loyalty, and partnership between you and your customers.| Extole | Customer Engagement Platform
Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before.| Revenue Marketing Alliance
Did you know that it costs five times as much to attract a new customer? Check out this article about ‘Customer Acquisition Vs Retention Costs to learn more.| Invesp - Conversion Rate Optimization Blog
