Would you believe that 97% of loyalty programs fail? And 77% of them fail in two years or less. Why? It’s due to a basic design flaw that many loyalty programs suffer from. It’s a design flaw that reflects a fundamental misunderstanding of why people participate in loyalty programs. The reason why the average loyalty […] The post Research: 97% of Loyalty Programs Fail Due to This Simple Design Flaw appeared first on MackCollier.com.
