By: Mickel Clark If you’re feeling pressure to “do more with less,” you’re in good company. Marketing budgets as a share of revenue fell to about 7.7% in 2024, a post-pandemic low, and many CMOs have been asked to stretch every dollar. That fiscal reality is exactly why more companies, from lean startups to mid-market […] The post Fractional CMOs: How Businesses Can Help Cut Costs and Access Elite Marketing Talent appeared first on New York Weekly.| New York Weekly
Read our blog to explore how top B2B CMOs are using in-person marketing in 2025 to beat digital fatigue and drive stronger engagement.| Expo Centric
Business is bustling in Minneapolis, a testament to the city’s robust economy. Amid this environment, the role of a Minneapolis fractional CMO is a beacon of strategic marketing leadership. Working part-time, fractional CMOs offer skills tailored to the modern marketing landscape. This guide delves deeper into the best FCMO skills, particularly those that every Minneapolis […]| Digital Authority Partners
Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same time, technology has allowed organisations to operate with a more complete set of data about their users than ever before, creating a golden opportunity for marketers to lean into their first-party data and take personalisation to the next level. Going forward, mobile apps will be a marketer’s best friend – enabl...| Marketing Gazette
The role of the Chief Marketing Officer (CMO) is evolving rapidly, driven largely by the transformative power of artificial intelligence (AI). As technology reshapes marketing operations and customer engagement strategies, CMOs are being called upon to redefine their approach and step into new strategic roles. The New Accountability of CMOs Today, CMOs find themselves with [...]| IDC Blog
Discover The Benefits of Hiring a Fractional CMO—cost-effective marketing leadership, expert strategy, and scalable growth for your startup’s success.| Algocentric Digital | A.I. Powered Marketing Consultancy for SaaS
Is the CMO role dead? Does the CMO hold a critical spot at the executive table? What’s the real dollar| Modern Marketing Today
Happy New Year! As we step into a shiny new January, it’s the perfect time for reflection and setting intentions not just personally, but professionally too. For marketers, the start of the year presents a prime opportunity to realign strategies and embrace new approaches that drive success. The annual CMO Barometer 2025, a collaboration between Serviceplan Group and the University of St Gallen (HSG), reveals that this year CMOs will need to harness three essential superpowers to thrive—o...| The Software Bureau
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis| Sword and the Script
Read how to future proof digital marketing strategies and tactics for your B2B SaaS. We discuss 7 things that smart CMOs are paying attention to now.| Algocentric Digital | A.I. Powered Marketing Consultancy for SaaS
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