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OER: a simple framework for marketing and comms measurement that aligns you with the CFO - Sword and the Script
https://www.swordandthescript.com/2025/01/marketing-comms-measurement/
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b2b marketing
pr
b2b sales
customer marketing
cmo
marketing leadership
b2b public relations
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis
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