Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. The economic downturn will only accelerate the need for ISVs to partner The post How to Choose the Best ISV Prospects for OEM Partnerships appeared first on MediaDev.| MediaDev
ISV – OEM marketing is a beast. One of the things that most people don’t realize about OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from The post Common Misconceptions about ISV – OEM Marketing and Sales appeared first on MediaDev.| MediaDev
Get these ISV-OEM lead generation strategies that work as you implement one of the fastest growing business drivers out there.| MediaDev
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area. In this webinar, we will cover: The challenges of finding ISV The post How to Find Reliable Market Intelligence on ISVs appeared first on MediaDev.| MediaDev
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent. The business model is lucrative and creates a The post How Can I Find Reliable ISV Data? appeared first on MediaDev.| MediaDev