Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. The economic downturn will only accelerate the need for ISVs to partner The post How to Choose the Best ISV Prospects for OEM Partnerships appeared first on MediaDev.
