CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage...| Beet.TV - The Root to the Media Revolution
The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges...| Beet.TV - The Root to the Media Revolution
Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming sup...| Beet.TV - The Root to the Media Revolution