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From:
Beet.TV - The Root to the Media Revolution
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FreeWheel Turns to Pods to Solve Programmatic TV’s Live Challenge – Beet.TV
https://www.beet.tv/2025/03/freewheel-turns-to-pods-to-solve-programmatic-tvs-live-challenge.html
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katie millington
The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges...
