The Ceiling on Original R-Rated Dramas Is Getting Lower — TVREV
Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.| TVREV
We asked our TVREV Thought Leaders Circle members to tell us the biggest change they were seeing this fall. Their answers will surprise you.| TVREV
Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.| TVREV
Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.| TVREV
Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.| TVREV
TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.| TVREV
In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.| TVREV
In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.| TVREV
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams .| TVREV
An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s Stuart Schwartzapfel discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.| TVREV
