There’s nothing like turning to the “boots on the ground” to get a clear view of any landscape. That’s why I reached out to numerous colleagues with solid experience in the podcasting world, be they program hosts or frequent guests, when I put together my new research report, Podcast Perfection: What It Takes to Become […]| C-suite Blueprint
Let’s dig into another aspect of my new research report Podcast Perfection: What It Takes to Become a Go-to Expert. You will recall that last week I analyzed the role of hosts and producers. This t…| C-suite Blueprint
It’s here. My brand new research report published today, Podcast Perfection: What It Takes to Become a Go-to Expert. And it’s yours. Free. No strings. No nags. Just strategies you can begin to implement right away should you decide to pursue podcasting possibilities. The Authorities Speak I reached out to a group of experts with […]| C-suite Blueprint
Over the summer, I delved into a book by the Wharton school’s Associate Professor of Marketing Jonah Berger titled, Magic Words: What to Say to Get Your Way. His blurb in Goodreads, where it receiv…| C-suite Blueprint
Alas, we have come to the conclusion of our summertime review of many of my 20-plus research reports and position papers. I trust you have found the principles and advice contained in them useful in your professional endeavors. This wrap-up centers on advocacy efforts. Specifically, we take a look into the new eighth edition of […]| C-suite Blueprint
Some reporters look askance at media training, thinking it a ploy to cover up the real news. Au contraire, my journalistic friends. Members of the Fourth Estate also stand to gain, as revealed in m…| C-suite Blueprint
As we approach the home stretch in the summertime review of my 20-plus research reports and position papers, today we take a look at If You Thought 2020 Was Challenging: The Future of Professional Development in a Hybrid Working World. Don’t let the date in the title fool you. Despite the reference to 2020, this […]| C-suite Blueprint
Modesty is a fine attribute. Far better than bloviating braggadocio. Still, there are times when you need to toot your own horn. That is the thesis of my research report But Mom Told Me Never to Brag: Raising Your Reputation with Thought Leadership, now in a new fifth edition. The report is the latest in […]| C-suite Blueprint
What is reputational risk? Why does it matter? How does it relate to financial risk? Why do smart companies guard their reputations fiercely? Those issues and more are addressed in “Beyond the Bott…| C-suite Blueprint
Quiz time. Which topic do you think I’ve found generates the most interest during my media training or presentation skills workshops? How to craft a magnetic message? Regrettably, no. Whether or no…| C-suite Blueprint
