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Words About Magic Words | C-suite Blueprint
https://csuiteblueprint.wordpress.com/2025/09/02/words-about-magic-words/
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Tagged with:
messaging
public speaking
bridging
goodreads
communications research
jonah berger
fast friends
magic words
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Over the summer, I delved into a book by the Wharton school’s Associate Professor of Marketing Jonah Berger titled, Magic Words: What to Say to Get Your Way. His blurb in Goodreads, where it receiv…
