I’m more and more fascinated by the book Made You Look by Carmen Simon, Ph.D. It’s joining my collection of reference books for marketers. Dr. Simon enables marketers to learn from cognitive neuroscience. She’s bringing big new ideas about persuasion to the table. One idea is that “Collaborative attention inhibits individual memory.” Since this idea … Continue reading "Are you the first to speak up?" The post Are you the first to speak up? appeared first on Crystal Clear Communica...| Crystal Clear Communications
Here’s a hard question marketers need to ask: What’s the one thing your brand wants to be known for? People will remember only one thing about you. When I first ask marketers this question, most respond with a short list of attributes that make them different from competitors. Marketers want to be known for unique … Continue reading "What do you want to be known for?" The post What do you want to be known for? appeared first on Crystal Clear Communications.| Crystal Clear Communications