I’m more and more fascinated by the book Made You Look by Carmen Simon, Ph.D. It’s joining my collection of reference books for marketers. Dr. Simon enables marketers to learn from cognitive neuroscience. She’s bringing big new ideas about persuasion to the table. One idea is that “Collaborative attention inhibits individual memory.” Since this idea … Continue reading "Are you the first to speak up?" The post Are you the first to speak up? appeared first on Crystal Clear Communica...
