What is brand strategy, really? This no-fluff guide breaks it down in simple terms — what it is, why it matters, and the 3 essential elements you need to market your business with more clarity and less guesswork.| conversionminded.com
By definition, our brand is what sets us apart. Going back to the historical origins of branding, it was a way for merchants to distinguish their products from other products at the market. Here’s the problem: because we’re humans, we feel uncomfortable when we appear to be different from all the others. We don’t want to stand out. […] The post What This Experiment About Murder Teaches Us About Branding appeared first on ConversionMinded.| ConversionMinded
“What makes you unique?” is a branding question that causes most people to freeze in their tracks and spiral into an identity crisis: Who am I? What’s it all for? What’s the meaning of life? First, I want you to know… You’re not alone if you struggle to answer this question. While we’re all special […] The post What Makes You Unique? How To Answer The Branding Question We All Love To Hate appeared first on ConversionMinded.| ConversionMinded
People are always preaching that when it comes to branding: “consistency is key!” But why? What’s the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for people to trust you, they have to feel like they know you👉 In order for them […] The post The Psychological Reason Why Brand Consistency is So Important appeared first on ConversionMinded.| ConversionMinded