People are always preaching that when it comes to branding: “consistency is key!” But why? What’s the big deal about brand consistency? First and foremost, brand consistency is about trust, and establishing it works like this: 👉 In order for people to trust you, they have to feel like they know you👉 In order for them […] The post The Psychological Reason Why Brand Consistency is So Important appeared first on ConversionMinded.