Brands must put their communications on speed to respond to viral moments Trend loyalty is replacing brand loyalty, says a new report. The major change is that customers are displaying loyal to products rather than brands, driven by trends on social media so programs must react to viral trends . . . We are really […] The post Move to trend loyal picks up the pace for customer preferences appeared first on Loyalty Magazine.| Loyalty Magazine
Tech overload and martech issues taking focus off more important activities With more than 15,000 different tools and platforms now available to marketers, the technology underpinning the marketing function has become increasingly unwieldy and complex. In fact new research has revealed just how much time senior marketers wasted over the past 12 months on sorting […] The post Marketers lose a month every year sorting out unreliable technology tools appeared first on Loyalty Magazine.| Loyalty Magazine