Tech overload and martech issues taking focus off more important activities With more than 15,000 different tools and platforms now available to marketers, the technology underpinning the marketing function has become increasingly unwieldy and complex. In fact new research has revealed just how much time senior marketers wasted over the past 12 months on sorting […] The post Marketers lose a month every year sorting out unreliable technology tools appeared first on Loyalty Magazine.
