What follows is the written copy of my comments to the California Privacy Protection Agency. I spoke to the CPPA on behalf of The Washington Post about privacy law and rights to opt out. --- Hello, I am Aram Zucker-Scharff, the Lead Privacy Engineer for The Washington Post and Senior Solutions Engineer for our Zeus advertising technology group, which serves over 100 news sites. I also co-chair the W3C’s Community Group focused on Private Ad Technology and contribute to other groups to speak...| Fight With Tools by AramZS
Google recently announced they are delaying their plan to disable third-party cookies in Chrome, along with their Privacy Sandbox initiative. It’s tempting to look at this as a reprieve, a little extra time to relax and move post-cookie efforts into low gear, hoping the additional time will be enough to find better solutions. However, it’s important to recognize that nothing has really changed. The end of third-party cookies is still advancing, and all the reasons for that happening are s...| Fight With Tools by AramZS
The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience for all readers on The Post’s Classic iOS App. Ad safety has become a major issue for publishers over the last few years. Most solutions that have approached t...| Fight With Tools by AramZS