Google recently announced they are delaying their plan to disable third-party cookies in Chrome, along with their Privacy Sandbox initiative. It’s tempting to look at this as a reprieve, a little extra time to relax and move post-cookie efforts into low gear, hoping the additional time will be enough to find better solutions. However, it’s important to recognize that nothing has really changed. The end of third-party cookies is still advancing, and all the reasons for that happening are s...
