*By BRAZTOA (Associação Brasileira das Operadoras de Turismo) In recent years, speaking about sustainability in tourism has ceased to be a trend and has become a necessity. More than just a topic for events and reports, it is a call for responsibility and transformation — from destinations, businesses, travellers, and the entire tourism value chain. […] The post Sustainability in Tourism: From Rhetoric to Action — and an Invitation to Inspire the Sector first appeared on WTM Global Hub.| WTM Global Hub
By* BRAZTOA (Associação Brasileira das Operadoras de Turismo) The work of tour operators goes far beyond promoting, distributing, and marketing destinations. And not that this is insignificant — quite the opposite. This function holds immense value, both in terms of numbers and reach: in 2023 alone, BRAZTOA members accounted for over 11.8 million departures. They […] The post The role of tour operators in developing unforgettable destinations and incredible experiences first appeared on...| WTM Global Hub