*By BRAZTOA (Associação Brasileira das Operadoras de Turismo) In recent years, speaking about sustainability in tourism has ceased to be a trend and has become a necessity. More than just a topic for events and reports, it is a call for responsibility and transformation — from destinations, businesses, travellers, and the entire tourism value chain. […] The post Sustainability in Tourism: From Rhetoric to Action — and an Invitation to Inspire the Sector first appeared on WTM Global Hub.
