Understanding what a customer needs compared to what a customer wants can be two very different things. In the competitive landscape of B2B professional services, understanding client needs can be the difference that puts your firm ahead. Any of your competitors can offer a service. Truly understanding customer needs requires going beyond delivering a service… The post Understanding customer needs in B2B professional services appeared first on Beaton.| Beaton
CX leaders play a crucial role in shaping customer experience success. In B2B firms, strong customer experience leadership fosters a firm-wide CX commitment, embedding client-centric culture and breaking down silos for CX. This article explores the critical success factors that set top CX leaders apart, from CX change management to leveraging data for customer experience improvement. The post How good leaders ensure CX success appeared first on Beaton.| Beaton
WASHINGTON, July 29, 2025 /PRNewswire/ — BARE International announced new AI-powered text and emotion analytics, enhancing its Business Intelligence capabilities to deliver real-time customer insights and smarter decision-making. In the ever-evolving world of customer experience (CX), staying ahead requires more than just data; it needs intelligent action. Our Business Intelligence (BI) team is redefining how […] The post Beyond Words: AI-Powered Insights That Read Between the Lines app...| BARE International