Three letters may not cast much of a shadow, but NAP is more critical than its stature may have you believe. This acronym is vital to local search success and ...| Local Citations Handbook - BrightLocal
There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...| Local Citations Handbook - BrightLocal