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From:
Local Citations Handbook - BrightLocal
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Duplicate Listings and Data Inaccuracy
https://www.brightlocal.com/learn/duplicate-listings/
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local seo
google business profile
citations & listings
nap data accuracy
There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...
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