Advertisers in APAC are moving beyond Google and Meta
Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.| Marketing Tech News
Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new... Read more » The post Secure prepaid tags could boost retailers’ confidence in gift cards appeared first on Marketing Tech News.| Marketing Tech News
Advertisers across APAC are rethinking their dependence on Google and Meta as user attention shifts to independent apps.| Marketing Tech News
Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years old. The campaign combines new national research with a high-impact, experiential activation to reinforce the brand’s positioning to give people access to more of the best. Bringing the insights to life, Carlsberg executed a surprise experiential event for the St. Helen’s Walking Football team. An everyday friendly match whi...| Marketing Gazette
