Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies. The post Retail Media’s Budget Tug-of-War: Uniting Brand and Demand Through Full-Funnel Strategies appeared first on Infillion.| Infillion
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains. The post From Hype to Reality: Agency Perspectives on Retail Media Networks appeared first on Infillion.| Infillion