Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle between apps, scroll through endless feeds, and stream on multiple screens simultaneously – which means the average brand message has mere seconds to make an impact. So how do modern marketers stay top-of-mind, let alone drive action? The post Retargeting Reimagined: How Smart Sequencing Turns Attention Into Action appeared first on Infillion.
