It might be tempting to scale back your B2B cold calling efforts around the holidays. Many of your target prospects could be taking extra time off, and those who are still in the office are perhaps distracted by the end-of-the-year hustle and bustle. Scheduling appointments for your sales reps this time of year can understandably […] The post Six Reasons to Keep Cold Calling During the Holiday Season appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
Here’s a rhetorical question for you: Are you more likely to reply to (or even open) an email from an unfamiliar sender or answer a phone call from an unknown caller? If we’re being brutally honest, the most common answer is probably “neither.” It’s human nature to be leery of unexpected communication, especially as scams […] The post Cold Calls vs. Cold Emails: 5 Things We Know for Sure appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
Been on social media lately? Turned on the TV or radio? If the answer to either question is yes, then you’ve no doubt been bombarded with noise surrounding the upcoming election—angry rants, scathing campaign ads, squabbling media pundits, conflicting poll numbers, and an endless stream of inflammatory headlines. Throw in the closeness of the presidential […] The post Don’t Let Election Stress Thwart Your 2025 Sales Strategies appeared first on VSA Prospecting: Lead generation | (B2B)...| VSA Prospecting: Lead generation | (B2B) | Marketing
A company specializing in a unique type of imaging technology had recently acquired a groundbreaking product designed to strengthen security for a niche market. The product had already been proven successful within this market, with a dramatic impact on day-to-day operations. But getting the word out and building brand awareness was a challenge. The company […] The post Case Study: Building Brand Awareness of a Groundbreaking Product via Cold Calling appeared first on VSA Prospecting: Lead ...| VSA Prospecting: Lead generation | (B2B) | Marketing
The UK jobs market in 2025 is sending mixed messages. On one hand, businesses are still chasing ambitious growth targets. On the other, hiring confidence has dipped to its lowest levels since 2009. With higher interest rates, rising employer National Insurance contributions, and increased scrutiny from finance teams, the cost of adding permanent headcount has […] The post Outsourcing Sales: The Smarter Play in 2025’s UK Job Market appeared first on Air Marketing.| Air Marketing