A company specializing in a unique type of imaging technology had recently acquired a groundbreaking product designed to strengthen security for a niche market. The product had already been proven successful within this market, with a dramatic impact on day-to-day operations. But getting the word out and building brand awareness was a challenge. The company […] The post Case Study: Building Brand Awareness of a Groundbreaking Product via Cold Calling appeared first on VSA Prospecting: Lead ...
