What's the Magic Word? - The Scholarly Kitchen
What's the magic word? Is it "please"? "Abracadabra"? Wingardium leviosa"? Why are humans drawn to incantations and affirmations?| The Scholarly Kitchen
What's the magic word? Is it "please"? "Abracadabra"? Wingardium leviosa"? Why are humans drawn to incantations and affirmations?| The Scholarly Kitchen
Over the summer, I delved into a book by the Wharton school’s Associate Professor of Marketing Jonah Berger titled, Magic Words: What to Say to Get Your Way. His blurb in Goodreads, where it receiv…| C-suite Blueprint
