AI is reshaping the way buyers behave. They move fluidly between digital and in-person channels, research on their own terms, and expect every interaction to feel timely and connected. Today, most buyers prefer digital-first engagement, and they notice when experiences fall short. Even with strong teams and good intentions, it’s easy to miss the mark. [...]| IDC Blog
For nearly two decades, search engine optimization (SEO) dictated how brands achieved visibility online. Ranking high on Google or Bing meant being found, considered, and chosen based on certain criteria. Marketers built entire playbooks around understanding algorithms, shaping content, and winning the top position on the results page. That world is changing. The rise of [...]| IDC Blog