Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […] The post Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market first appeared on AppSamurai.| AppSamurai
The mobile gaming industry has matured into one of the most competitive landscapes in digital business. With fewer new titles launching, legacy hits dominating the charts, and hundreds of games fighting to keep players hooked through fresh content drops, the question isn’t whether mobile gaming will continue to grow, but how developers and publishers can […] The post Monetization, Retention, and the Marathon of Mobile Gaming first appeared on AppSamurai.| AppSamurai