Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […] The post Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market first appeared on AppSamurai.
