Brands want to align with purpose—and media organizations have the power to deliver that impact. That’s why the Branded Content Cash Camp is back with a new focus: helping media sales teams grow and strengthen purpose-driven initiatives. Through hands-on coaching, actionable sales strategies, and a focus on community-centered storytelling, this cohort will help you refine your […]| Local Media Association + Local Media Foundation
Newsrooms can’t serve their communities with trusted local news if they can’t sustain their business. In an environment where audience pathways to news are changing quickly, traditional revenue models are disrupted and AI creates both new opportunities and threats, it’s essential for news leaders to understand what truly drives success. FT Strategies, in partnership with […] The post Data insights on news sustainability from FT Strategies appeared first on Local Media Association + Lo...| Local Media Association + Local Media Foundation
If you’ve ever managed a branded content campaign, you know there’s a lot more to it than writing a story and hitting publish. Successful campaigns are built on systems, great processes, measurement and reporting that gets clients to say yes to doing more content. David Arkin, CEO of David Arkin Consulting, is one of the […] The post Branded content that works: A step-by-step fulfillment strategy appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
Dana Lacey is a journalist-turned-technologist who joins the Local Media Association and Local Media Foundation as the associate director of technology in Knight x LMA BloomLab’s tech shared service, partnering with Apryl Pilolli. In this role, she helps Black-owned and operated publishers develop sustainable, tech-forward strategies. With experience across publishers, startups and big tech, Dana […] The post Q&A with Dana Lacey, associate director of technology services for BloomLab appe...| Local Media Association + Local Media Foundation
At this year’s LMA Fest, the AI Community Journalism Lab showcased real-world experiments proving that artificial intelligence (AI) has the potential to create efficiencies in the newsroom. The AI Lab, made possible with funding from Walton Family Foundation, has helped 21 publishers explore the possibilities of AI to free up more time to cover local […] The post 4 real-world newsroom AI experiments: What was learned appeared first on Local Media Association + Local Media Foundation.| Local Media Association + Local Media Foundation
