If you’ve ever managed a branded content campaign, you know there’s a lot more to it than writing a story and hitting publish. Successful campaigns are built on systems, great processes, measurement and reporting that gets clients to say yes to doing more content. David Arkin, CEO of David Arkin Consulting, is one of the […] The post Branded content that works: A step-by-step fulfillment strategy appeared first on Local Media Association + Local Media Foundation.
